Case Study:

National Hot Rod Association

CHALLENGE:

With a relatively new President leading an effort to overhaul and invigorate a 50-year-old organization, the National Hot Rod Association asked Kensington Stone to bring in an exceptional Vice President, Corporate Sponsorships who could effectively work in an entrenched environment, yet provide the skill and vision to help the President and other senior executives in innovating the company into the 21st century. For many long-time managers, it was evident the person should come out of motor sports in order to have any chance of success at NHRA. Yet with the motor sport community representing a rather small and entrenched group of people, it was clear that a really innovative solution might require a look outside.   

SOLUTION:

The Kensington Stone team started with a clean sheet, creating a profile that identified the kind of candidate we were seeking as someone who was confident, open to challenges and a consummate team player. The successful candidate would need to effectively integrate into a more traditional organization, yet have the vision, passion and wherewithal to help the organization innovate and create a brand that would break out from the NASCAR shadow. While not dismissing motor sports executives, our goal was to entice someone with fresh perspective and experience in other sports marketing organizations that could benefit NHRA. 

RESULTS:

Our successful candidate led corporate sponsorships for the Anaheim Angels and the Mighty Ducks simultaneously. Their personality and attributes created a near-perfect fit within the organization, and provided NHRA with the desired fresh perspective and experience. 

As with most Kensington Stone placements, this individual is still successfully working for NHRA today and is considered a very strong contributor and member of the team.

For more information, contact Kurt Weyerhauser at 949 457-9300 or via email at .